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Webakery

Baking websites since 2000.

Massimiliano Rosorani, front-end developer. Fully remote since 2021, working from Italy in CET.

Twenty-five years of front-end work: brand sites seen worldwide, data-heavy applications, and markup kept clean and accessible.

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Black-and-white portrait of Massimiliano Rosorani, arms crossed, wearing glasses

Experience

Dublin

From 2008

Dublin, Ireland, until 2021. Since then fully remote.

  1. 2017–2026

    Dublin, then remote from Italy

    Pernod Ricard

    Front-End and WordPress Developer

    • Senior front-end developer on a portfolio of whiskey brand websites with worldwide reach and millions of visits
    • Built custom Gutenberg blocks in React and an internal plugin to reuse them across all brand sites
    • Delivered end-to-end, from finished design to production launch, on Symfony and WordPress
    • Drove accessibility work (WCAG), fixing the most serious issues
    • Direct contact for the marketing team, turning their feedback into a simpler editing experience and new features
    • WordPress
    • Symfony
    • PHP
    • Gutenberg
    • ACF
    • React
    • Bootstrap
    • CSS
    • WCAG
    • Shopify
    • AWS
    • Node.js

  2. 2015–2017

    Dublin

    Creme Global

    Front-End Developer

    • Built an online dietary intake tool (AngularJS v1, Bootstrap)
    • Built a probabilistic pesticide-exposure estimation platform (AngularJS v1, Bootstrap)
    • Took part in building single-page applications on RESTful APIs, for clients such as FDA and Nestlé
    • Built excel-like grids, wizards and multi-step questionnaires
    • AngularJS
    • Bootstrap
    • Angular Material
    • REST API
    • JavaScript

  3. 2012–2014

    Dublin

    Paddy Power

    Web Developer

    • R&D on front-end performance for paddypower.com
    • Built live.paddypower.com with AngularJS v1 and WebSockets in an agile team
    • Launched paddypower.it and re-branded paddypower.com (TCL/TK templates, Sass, Compass)
    • Built the paddypower.it registration form (later ported to paddypower.com), working closely with UX and Business
    • AngularJS
    • WebSockets
    • PHP
    • CodeIgniter
    • Sass
    • Compass
    • PHPUnit

  4. 2009–2011

    Dublin

    Neworld Associates

    Web Developer

    • Sole developer; built a lightweight, reusable CMS in Microsoft ASP
    • Full front-end and back-end delivery, from PSD to production
    • Set up and customised WordPress and Joomla sites
    • ASP
    • PHP
    • YII
    • WordPress
    • Joomla

  5. 2008–2009

    Dublin

    Visrez

    Front-End Developer

    • Sliced PSD to cross-browser HTML for major Irish hotels (Citywest, O'Callaghan, Palmerstown, Finnstown and others), tested across all main browsers
    • Designed and sliced newsletter templates
    • Built CSS/JS (PrototypeJS) skins for a Ruby on Rails booking engine
    • HTML
    • CSS
    • PrototypeJS
    • Ruby on Rails
    • Email templates
    • Shopify

Italy

2000–2008

Marche, central Italy.

  1. 2000–2008

    Fabriano, Jesi, Senigallia

    Web designer and developer

    • Built and maintained a proprietary e-commerce platform for food, dental and health products, with credit-card payments (Datamarche).
    • More than 50 front-end skins on a proprietary ASP and XSL content system, and W3C AAA accessibility for public-service sites (Creso).
    • Ran a freelance practice with a direct client base: small PHP CMS-based applications and HTML/PHP sites (WebStandards).
    • 2006–2008 WebStandards Self-Employed (web design, development, marketing)
    • 2004–2006 Creso Web Developer
    • 2000–2004 Datamarche Web Developer
    • 2000 Lykonos Web Designer
    • JavaScript
    • E-commerce
    • ASP
    • XSL
    • PHP
    • CSS
    • Accessibility
    • IIS
    • MS SQL Server
    • HTML
    • CMS
    • Web design

Side project

Ongoing

Solo

Webakery Apps

A set of personal apps built solo, recently with AI assistance: recipes, guitar chords and songs. A Laravel REST API sits behind a Vue.js front end, which scales a base recipe up to a bigger batch, updating quantities and steps together. Not open to the public yet.

  • Laravel
  • Vue.js
  • Pinia
  • REST API

See the app

Skills

Front-end
HTML5, CSS3, Sass, Bootstrap, Angular Material Design, responsive design, WCAG, Figma, Sketch, performance optimisation, technical SEO
WordPress
Gutenberg (React), ACF, custom plugin development
JS frameworks
AngularJS (v1), JavaScript, React, Vue.js, Pinia, WebSockets
Back-end
PHP, Symfony, Laravel, CodeIgniter, Node.js (npm), MySQL, AWS, Shopify, REST API integration
Testing
Karma, Jasmine, PHPUnit
Tooling & workflow
Git, GitHub, Webpack, Vite, npm, Composer, Docker, Jira, Agile, pull requests, code reviews, CI/CD, automated deployments
AI-assisted development
Claude Code, Claude Code skills, AI pair programming, LLM-assisted workflows
Languages
Italian (native speaker), English (fluent, 12 years in Dublin), Portuguese (Brazilian) (limited working proficiency, 2 years living in Brazil)

News

  • Building a site step by step with Impeccable

    A short note on Impeccable, a skill for Claude Code that guides the design of a site one step at a time, asking you what it needs to know as it goes.

  • The new Webakery is live

    The new site is online. Here is how it was built, with Grav and no admin panel, PHP, automatic deployment, Claude Code and the Impeccable skill.

All news